Beauty Industry

2012: Sweet, Floral & Spicy Aroma Trend

Pink Pepper is the New Year's up-and-coming fragrance note, according to Scentsy.

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By: Jamie Matusow

Editor-in-Chief

The sweet and spicy Pink Pepper will be the up-and-coming fragrance note of 2012, according to evaluations and trend analysis by fragrance experts at Scentsy Inc. The company’s “ScenTrend for 2012” designation identifies the popular fragrance note for the new year, which consumers will find in home as well as fine fragrances, says Scentsy.

Pink Pepper has a multidimensional nature which exudes sweet, floral yet spicy aromas, giving it appeal as both a gourmand and romance fragrance note. Distilled from the rose-hued berries of the Peruvian pepper tree, Pink Pepper has a dry, fresh scent with hints of angelica and juniper-like notes. “Pink Pepper fits the mood of our time,” explains Heidi Thompson, president of Scentsy Inc. “It’s a spirited fragrance note that offers inspiration to find adventure, be romantic or simply add a touch of excitement to any aspect of life.”

Tom Pastre, president of Creatique, a fragrance industry consulting firm in Cresskill, New Jersey, said selecting a fragrance note of the year shows Scentsy’s passion for the art of fragrance creation and perfumery. “Pink Pepper is appropriate for these challenging times because it’s uplifting and has a certain optimism to it. It’s bold and zesty, but has a warmth that’s comforting,” he said. “It’s the contrasts that make it exciting: feminine and floral, yet sexy and exotic.”

Scentsy is not the only one to pick up on this trend. As reported in Beauty Packaging late in 2011, Candle Shack, a UK-based manufacturer of hand-made natural soy wax candles noted that quirky fragrances like Sweet Orange & Chilli Pepper’ and ‘Cucumber & Wasabi’ lines were two of the best-selling candle fragrances for 2011.

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